Digital marketing can serve as your social proof to customers who may not quite be sure whether to make a purchase. Having the ability to showcase testimonials online about your product or service, may cause customers to gain confidence in your brand hence building trust.

Why is trust important?

Trust allows brands to sustain relationships that have been developed with customers over a long period of time. With a reputable brand name, you can expect to get repeat purchases therefore developing customer loyalty and remaining competitive in the marketplace.

Customer retention increases your chances of generating higher revenue and customers are seen to be loyal to the brands they trust.