Have a product, service or brand that you believe in and feel provides a standard of quality to the world? Great! But how will people know about it? This is where Digital Marketing becomes your best asset.

The importance of Digital Marketing is simple. It enables you to grow your reputation beyond your local area, build trust which is at the core of customer retention, build brand awareness and engage with your customers online wherever in the world they may reside.

Without Digital Marketing you are preventing your brand from being known to a wider audience. We are in a competitive space on social media and in order to remain competitive it is also imperative to ensure that you are able to take advantage of Digital Marketing.

There are several different Digital Marketing channels such as: social media most popularly as of current times TikTok and Instagram, websites, mobile applications, email campaigns, content marketing, paid advertising etc.

What are the benefits of Digital Marketing?

• It is cost – effective compared to e.g television advertising or billboards
• Allows you to reach your audience efficiently both locally and globally
• Helps to develop trust with your customers
• Enables market segmentation
• Provides you with metrics which you are able to track and therefore implement strategies to improve
• Provides insight into customer behaviour
• Can be a direct means of communication with customers which is great for e.g customer opinions using polls or stories on Instagram