Influencer marketing has become an effective tactic to enable businesses to increase engagement with the content that they upload.

Influencers are able to use their own reputation and loyal following to promote the products or services of a brand. As a result of this, businesses can use the credibility of influencers deemed suitable, to collaborate with their brand and increase brand awareness in hope of achieving higher conversion rates plus sales.

Types of influencers

Macro-influencers: Are commonly considered as celebrities with followings typically over 100,000 people. They are usually employed in order to achieve a larger reach for brand awareness.

Micro-influencers: Are seen to have less of a following, over 1,000 people to be precise and tend to have niche areas of focus. Micro-influencers typically collaborate with start-ups and niche brands due to the fact that they have a better formed connection with their following, thus able to achieve greater results due to trust.