What is SEO?

Search engine optimisation is a strategy used by Digital Marketers, to help their published content to be more discoverable through search engines, specifically through organic searches.

Optimising a website enables you to attract more web traffic to your site, employing tactics which in collaboration with the search engine algorithms, also results in your web ranking higher on search engine results page.

What are the benefits of SEO?

SEO allows you to:

• Monitor your keyword rankings
• Track competitor keyword rankings
• Stand out online in a competitive space
• Attract more traffic
• Boost your online visibility

What is the importance of SEO?

According to the Digital Marketing Institute, “75% of users never interact with the second page of Google or beyond. Also 28.5% of Google users click on the first organic result on any given search engine results page.”

It is evident that being discoverable by consumers online is paramount. Providing relevant content, high – quality content and good customer experiences will only ensure that you achieve results from your efforts.

SEO can be seen as a cost-effective way to generate quality leads, which you are then able to convert, allowing you to receive a return on your investment. It is also a long-term strategy, as search engines will be a method of online search for the foreseeable future. However there are free SEO tools such as: Google keyword planner or Screaming frog.

In addition to this, SEO enables you to give your consumers a better user experience. Providing an enhanced user experience will attract visitors to your website, consequently, increasing as well as helping to reduce your bounce rate. You are able to implement this by ensuring your site is mobile-friendly, easily navigable etc.

Lastly, SEO can serve as a part of your social proof, allowing you to become a more trusted brand. The higher your website ranks on a search engine results page, the more likely you are to have greater authority and be selected ahead of your competitors.